After launching an expanded OOH campaign to promote The Groove, Real Estate Developer DM has updated their OOH billboards for the project with new artwork. The ads use completely new images of the home units in the project, which showcase the beach as their view. The campaign also includes new ad copy that provides additional information about payment conditions, including; “5% down payment” and “8 Years Installments”. Launched during the second half of February, the campaign uses large uni-poles, gates and double-decker poles on the major roads of Greater Cairo.
