With the Presidential Elections approaching, President Abdel Fattah el-Sisi has appeared this month on the roads of Greater Cairo with an outdoor strategy that includes several campaigns. Parallel to the OOH campaign sponsored by Talaat Moustafa Group, the newly-appointed General Coordinator for President el-Sisi’s electoral campaign, Ambasador Dr. Mahmoud Karem who also serves as the Chairman of the International Committee of the Egyptian National Council for Human Rights, has chosen “Viva Egypt” (تحيا مصر)typography as the campaign main visual – the same slogan that was used for the presidential election back in 2014. The campaign was launched during the first week of March and uses mega signs, large and x-large uni-poles, and double-decker poles across the main districts of Greater Cairo, and we are expecting more OOH campaigns to come supporting president Sisi to run for the second round.
