A new anonymous teaser OOH campaign hast started to create a buzz on the billboards of Greater Cairo. While the brand is yet to be revealed, the ad copy informs viewers that the brand is celebrating success and growth with teaser ad copy that reads “You helped us grow… so we made it bigger”. The ads use a plain black background with only a measuring tape as motif, and the ad copy in white and yellow fonts to offer high-visual contrast. Launched at the beginning of March, the campaign uses T-poles, flags and billboards in various locations across Greater Cairo.
