Egyptian developer Misr Italia has just upgraded the outdoor campaign for their latest project Il Bosco with the announcement of a new phase. Under the name of “The Meadows”, the new ads feature stand-alone villas and twin houses over colorful backgrounds. The ad copy encourage viewers to “Invest in your future” in the New Administrative Capital of Egypt. The campaign was launched during the first week of March and uses mega signs, large and x-large uni-poles, gates, and double-decker poles on the main roads of Greater Cairo.
