Egyptian snack leader Edita Foods has launched a new OOH campaign to present the new rebranded packaging of popular packed-croissant brand Molto. Parallel to their TV commercial, the outdoor ads star Maged El Kedwany, Dorra Zarrouk, Asser Yassin, and Ahmed Malek, as well as the products in their brand-new look. The new campaign keeps former slogan “M3ak 3ala el 7elwa wel 7ad2a” and keeps alive the brand’s tribute to true friendship. The campaign hit the roads during the first week of March – around the same time as sister brand TODO campaign for new muffins – and can be seen on mega signs, large uni-poles, gates, billboards, and serials across the main districts of Greater Cairo.
