Famous creamy cookie Oreo has hit the billboards of Cairo with a new OOH campaign that announces the launch of the Oreo Ice Cream version in Egypt. Just in time for the end of winter and cold weather, the ads feature the different ice cream formats over the renowned brand’s blue, with ad copy that invites viewers to try the new “Oreo Ice Cream with Oreos and sprinkled with Oreos” Launched at the beginning of February, the campaign can be seen on large and x-large uni-poles, gates, billboards, double-decker poles, and lightboxes in various locations across Greater Cairo.
