A new outdoor teaser campaign from Vodafone Egypt asks audiences if they are ready for the upcoming “exciting future”. The campaign is part of a global massive initiative in what all international media outlets consider the biggest campaign in the telecom operator’s history. The ad copy simply reads “The future is exciting. Ready?”, and according to what we have recently seen in Europe, this will be the all-new slogan of the brand, substituting “Power to you” with the aim of building stronger bonds between fast-developing technology and customers. The red branded backgrounds also emphasize the speech mark motif of their logo, in what looks like a move towards a new visual identity for Vodafone. The outdoor campaign was launched just in time for the second half of October and uses a great variety of OOH types and sizes, such as uni-poles, Gate, mega-signs and lightboxes across most districts of Greater Cairo.
