Real Estate developer DM Development has once again upgraded the artwork and messages for their holiday project The Groove Sokhna. The new ads uses different images from the project and include additional information about the payment facilities. The name of the project as well as the payment details are all displayed in bold white font, along with the new slogan “Time to Groove”. Launched in the beginning of March, the campaign uses uni-poles, megas, double-decker poles, billboards, and gates on the main roads of Greater Cairo.
