Cairo’s fitness go-to-place Smart Gym has launched a new outdoor campaign with artwork and ad copy that aim at encouraging viewers to hit the gym. The ads feature photos of fitness professionals working out in different disciplines, accompanied by the inspiring slogan “Smart Gym… You have no Limits”. The ad copy includes the Social Media handles of the brand, as well as the 24/7 icon, which makes it possible for everyone to work out and get fit, no matter how busy is your schedule. Launched at the beginning of February, the campaign uses mega signs, billboards, T-Poles and lightboxes in various locations across Greater Cairo.
