Egyptian developer and business tycoon Talaat Moustafa Group has sponsored the latest outdoor campaign for President el-Sisi’s electoral race. The campaign uses the picture of President el-Sisi as the highlight of the ads, and features ad copy supporting the president in the elections saying “Yes, because he builds the future”. Launched during the beginning of March, the campaign uses large uni-poles, gates, double-decker poles, and serials in various locations across Greater Cairo.