After a short break from the billboards, Juhayna has relaunched the outdoor campaign that promoted Danish packed cheese brand Puck. The campaign uses the same art direction as the previous one in December, featuring the white feta cheese pack with a very similar background, and using the ad copy “White Cheese with European Quality” as their main selling point. Launched at the beginning of February, the campaign uses large and x-large uni-poles, gates, billboards, double-decker poles, lightboxes, and flags in various locations across Greater Cairo.
