EFG Hermes has launched a new outdoor campaign to promote their latest mobile app valU, a payment solution that offers installment plans. Under the slogan “right now means right now”, the ads use bold white font over a teal background to inform viewers that valU is “The first application in Egypt with instant approval for installment programs”. Launched during the first days of March, the campaign uses large uni-poles, billboards and mega signs in selected locations across the Greater Cairo.
