Real Estate Developer IGI has launched a new Out-Of-Home campaign to promote their latest project in 6th of October City named “Oak Park”. With the initials “OA” showcased in catchy lime green and oak leaves, the ads feature images of the residential development under the slogan “Fully furnished apartments” and inform viewers of payment conditions and location. The campaign was launched during the first week of March and uses uni-poles and gate combinations in selected locations across the Greater Cairo.