Snacking favorite brand Chipsy Egypt has hit the roads of Greater Cairo with a new vibrant outdoor campaign that aims at bringing people together. The ads are very colorful and bright, using different colors to represent each flavor, with images of young friends in a playful mood, that suggest the idea of ‘gatherings’. The ad copies also alternate between “Laugh … Joke … Play” and their slogan, “Tasteless without you” which is an Arabic Idiom. Launched during the first week of February, the campaign uses large and x-large uni-poles, gates, billboards, double-decker poles, mega signs, T-poles, and flags in various locations across Greater Cairo.
