The E-commerce platform, Jumia has just released a new outdoor campaign to advertise the special offers for the internationally recognized “Mobile Week”. Parallel to the branding campaign that was launched last month and is still present on the roads, the new ads promote Jumia’s most competitive offers for mobile phones. With images of different devices from a variety of brands, the ads announce the promotion dates and include the logos of collaborating brands. The campaign was launched at the beginning of March and used T-poles, uni-poles, billboards, mega signs, and flags on the main roads of Greater Cairo. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Jumia's campaign.
