Global QSR franchise McDonald's is back on the roads of Greater Cairo with a new OOH campaign that starts the support for the Egyptian National Team on their way to Russia 2018. As a worldwide partner of FIFA World Cup, the American fast-food restaurant is offering Egyptians the opportunity to travel to Russia to encourage their team. Under the slogan “Eat, Travel, Cheer”, the ads inform viewers that any large combo meal will offer them a chance to win. The campaign was launched at the beginning of March and can be seen on the regular strategic locations of the brand across the Greater Cairo.
