Global mobile manufacturer Samsung is back on the roads of Greater Cairo with a strong outdoor campaign for the launch of Galaxy Note 8. Under the slogan “Do bigger things”, the ads highlight the key features of the model, giving special prominence to the “water resistance” attribute. The campaign includes a variety of images over different backgrounds, portraying mostly water activities. The campaign was launched during the second week of October with uni-poles, mega-signs and branding zones on the highest-trafficked roads of Greater Cairo.
