Sponsored by Coca-Cola and under the supervision of Egypt’s Ministry of Youth and Sports, a new OOH campaign is announcing the upcoming visit of the sought-after FIFA World Cup. In its tour around the world, the Cup will do its official stop-over in Egypt this weekend. The ads have been designed by Coca Cola and feature red backgrounds, playing with black and the golden color of the cup to highlight the logos of the brand and the Ministry, with ad copy that inform viewers of the dates of the official visit. The campaign started to spread during the second week of March with a variety of large format OOH, as well as branding zones of great visibility across the Greater Cairo.
