A new OOH campaign has recently been launched by the famous fast food chain Pizza Hut to promote their new ”Super Saving Offer”. Over plain subtle backgrounds, some menu items from Pizza hut are deliciously featured as the highlight of the ads. Under the promotional name “Super Saving Offer”, the ad copy reveals prices for the popular Pan and Stuffed Crust Pizzas. The campaign was launched during the first week of March and uses megas, large uni-poles, gates, double-decker poles, and billboards on the main roads of Greater Cairo.
