A new OOH campaign announces the current 51st edition of multi-sectorial trade event Cairo International Fair. Organized in cooperation with Expo Link and with Cottonil as the main sponsor, the ads invite viewers to attend the event that functions as a unique platform for marketing products and services to companies from 15 countries around the world. The campaign was launched during the second week of March and can be seen on uni-poles and billboards on selected locations across the city.
