Egyptian developer MBG has started to evolve the outdoor strategy for PUKKA New Capital to unveil the main features of the project. Further to the campaign that announced the launch of the project last February, the new ads showcase the home units of modern apartment blocks amid open green spaces and inform viewers of payment conditions and the developer’s hotline. Launched during the first week of March, the campaign uses large uni-poles, double-decker poles and mega signs on the main roads of Greater Cairo.
