Cadbury is back on the roads to announce the launch of their caramelly chocolate bar 5 Star in Egypt. Over branded purple backgrounds, the ads showcase the pack of the heritage chocolate bar as it lands in Egypt, along with ad copy that reads “Will Blow Your Mind” and the main features “caramel”, “chocolate” and “crispy”. The campaign was launched during the first week of March and uses large uni-poles, double-decker, billboards, serials, and branding zones of high visibility across Greater Cairo.
