Egyptian real estate developer Wady el Nile has recently upgraded their OOH campaign for residential project upville in 6th of October City. This upgrade comes as a new installment in their outdoor strategy, following their “rise above” campaign from last May and the branding teaser the company launched in April. The new ads showcase images of the home units with ad copy that announces “New phase opening up”, and also inform of the delivery terms. A variety of messages such as “Catch up to your dreams” and “Lift up your lifestyle” add a conceptual expression of the key features of the development. The campaign was launched during the second week of October, using uni-poles, mega-signs and can be spotted all over the Greater Cairo.
