PepsiCo has launched a new outdoor campaign for their star brand Chipsy that is filling the streets of Cairo with color, taste and happiness. With Spring approaching, the campaign uses bright and colorful backgrounds to continue the promotion of Chipsy’s previously advertised concept “Tasteless without you”. This time, the campaign uses stars like Yasmine Sabry and Abu for the face of the ads to spread happiness – the main theme of the campaign. The campaign was launched during the second week of March and uses large and x-large uni-poles, double-decker poles, gates, mega signs, and mega signs on the main roads of Greater Cairo.
