Real Estate developer Sorouh Developments has launched a new OOH branding campaign in the form of a teaser. The ads only feature the company’s logo over elegant blue gradients, along a flower in bloom with the new slogan “Our World is Blooming”, probably anticipating the launch of upcoming new projects. Released during the first week of March, the campaign uses large uni-poles and mega signs in selected locations across Greater Cairo, and has started to expand during the second half of the month.
