Egyptian-Austrian furnishing brand Smart Furniture has upgraded their presence on the roads with a new OOH campaign that announces their latest discounts. Following the same art direction as their previous 20% discount campaign last December, the new ads use very similar images encased in an identical framework and deliver an analogous message of discounts. The campaign resembles an upgrade in the discounts from 20% December to a higher 30% in the new campaign, with ads that feature the brand’s logo and hotline for queries. The campaign was launched during the first week of February and uses large uni-poles, gates, double-decker poles, and flags in various locations across Greater Cairo.
