With the Presidential Elections coming up, a new outdoor campaign has been launched to urge people to vote, parallel to a TV commercial that is running on AlHayah TV. The ads feature people from all walks of life, such as businessmen and dessert people, as well as crowds of enthusiastic youth carrying Egyptian flags. The ad copy reads a variety of messages, like “All Egyptians… Family and Everyone… Are Going to Vote”, or “Vote from the heart”. Launched during the second week of March, the campaign uses uni-poles, T-poles and billboards across the Greater Cairo.
