Tycoon Egyptian developer Sabbour has shifted the focus of their outdoor strategy to showcase the company’s branding values, as a break away from their many projects. As one of the leading powerhouse developers in Mostakbal City, Sabbour has hit the roads one more time accompanied, as usual, by partner Al Ahly for Real Estate Development. Under the slogan “A tradition of trust”, the ads depict images of a man’s hand holding a child’s hand, thus not only reinforcing the concept of trust, but also of tradition itself and a successful history in business. The campaign started to spread just before mid-February and goes big in both, reach and ad formats. With large and x-large uni-poles, gates double-decker poles, lightboxes, billboards, and serial combinations, the campaign can be seen on the most strategic locations across Greater Cairo.
