Al-Ahram Advertising Agency is back on the billboards of Greater Cairo to advertise INDOORS, one of the main furniture and interiors shows in Egypt. Sponsored by In & Out and American Furniture, the event will be held during the first weekend of October at CICC and is expected to gather over 200 companies working in the fields of furniture, decoration and interior design. Over an ochre background, the ads simply portray a dark brown sofa and the ad copy in bold white typo. The simplicity of the ads strikes as elegant and efficient, combining different OOH types and sizes for enhanced visibility in some locations. The campaign was launched in the second half of the month, with uni-poles, double-decker poles, mega-signs and billboards across the city.
