Leading real estate developer OUD has hit the roads once again with a new outdoor campaign for flagship project Heliopolis Hills in Obour City. The new campaign keeps the former artwork of French colonial villas in blue, and alternate the background frameworks of the ads to showcase the main features of the project, as well as the logo Oriental Weavers Group – the parent company of OUD and a business tycoon that inspires trust in Egypt. While keeping their iconic die-cuts on Salah Salem road, the new campaign started to spread just before mid-February and uses large and x-large uni-poles, gates, billboards, lightboxes, and T-poles across several districts of Greater Cairo.
