Following their previous appearance, Cocoa Lovers is back at it again with yet another appetizing OOH campaign promoting their latest new flavored crispy bar. The advertisements directly played to the customer's visual tastebuds, featuring a tantalizing background that resembled rich, velvety chocolate, with the Cocoa Lovers crispy bar half emerging from under. The campaign illustrated a magnified visual of the new Peanuts & Caramel crispy bar, combining brown and yellow colors to resemble the appetizing combination of chocolate and caramel. This clever color palette was specifically chosen to shadow a sense of indulgence and pleasure, enticing passersby with the promise of a delicious treat. An Energy X Deliciousness statement also appeared in the ads, further appealing to audiences wishing for a satisfying energy boost and a delectable snack. This campaign was orchestrated by their advertiser, Bisco Misr, a company well-known for their history of tasty products. For additional information about this campaign, visit MOOH, a data provider specializing in monitoring out-of-home intelligence in Cairo and Dubai.
