Egyptian business tycoon Amer Group has launched a new OOH campaign to advertise the latest offers from Porto Group projects. The campaign uses a hot pink color for the background and announces their new payment facilities with straightforward ad copy “Pay 1% every month and pay installments for a 100 Months”, a playful reminder of the Egyptian phrase “100/100”. Launched during the first week of February, the campaign uses large and x-large uni-poles, gates, and double-decker poles in various locations across Greater Cairo.
