Tabarak Holding has released a new outdoor campaign to promote their ultra-sophisticated project 90 Avenue. Depending on varying plain backgrounds, the ads feature their enlarged logo along with various selling points like location, services, concierge, and housekeeping. A variety of messages accompanies each feature, with messages like “It’s Time to Think About Leisure, Location, Practicality, etc.” Launched during the first week of February, the campaign uses large and x-large uni-poles, double-decker poles, and mega signs in various locations across Greater Cairo.
