Egyptian desserts brand Dreem has launched a new OOH campaign to advertise their new Molten Cake ready-mix recipe. Over hot red backgrounds, the ads depict a delicious Molten Cake along with their slogan “The Sweetest thing in your day”, as well as the cake box that is used over the ads with mock-ups and die-cuts in several locations. The campaign was launched during the first week of February and uses large and x-large uni-poles, as well as double-decker poles on the highest roads of Greater Cairo.
