Real Estate Developer EgyGab has launched a new OOH campaign to advertise the taking-off of their latest project Granda in Al Shorouk City. Using a subtle gradient red background, the campaign depends on abstract visuals and the project’s name and logo. The ads also feature their hotline and the announcement “Launching in Al Shorouk”. The campaign hit the roads at the beginning of February and can be seen across most districts of Greater Cairo with double-decker poles, gates, and large and x-large uni-poles.
