MadinatNasr for Housing and Development (MNHD) continues the installments of their outdoor campaign for the advertising of their luxury Sarai project. Gates, double-decker poles, and Large and X-Large billboards greet you on the major roads of Greater Cairo with a variety of messages that are really making an impact in the industry. Slogans such as “Access to first-class education” or “Key to business opportunities” are just part of the series that the company started a few months back. We are very much in love with the clear and direct brand message from the real estate developer that promises “customizable luxury.” As we mentioned in our article last 6th November: what makes this campaign really tick is the simplicity of the artwork: it is not sophisticated, yet it is of great artistic value, with clear messages that are arranged in the right places of the ad space. We are impressed by the new style of advertising of the real estate developer!
