OPPO’s latest OOH campaign unfolds varied strategies across different districts of Greater Cairo for the launch of brand-new model F3! The mobile manufacturer, who ranks number 4 globally thanks to its innovative technological breakthroughs in camera phones, is officially launching the new F3 model next 7th June in Egypt. And as usual, the brand has created a ground-breaking outdoor strategy for the launch, with a strong and effective presence on the highest trafficked areas of Cairo: October Bridge, Salah Salem, and Ring Road. The new F3 has taken to the billboards of Cairo to demonstrate that it is the definite camera phone for 2017, just as F1 was the camera phone of 2016. With unique set ups and special die-cuts, OPPO has recreated new branding zones – what has come to be called the “OPPO/OUTSITE set” by media booking agencies. On October Bridge, a unique, special set up of huge spaces amazes audiences with large-format die-cuts, while on the Ring Road the impact is achieved by Gates serials with numerous flags that immerse drivers in OPPO’s universe. Following their 3D special production last month, OPPO has chosen special die-cuts for Salah Salem with a serial of 5 billboards with high visibility from the distance, and so close to the audience that drivers can almost touch the ads. The ads elegantly showcase the upcoming model F3 over the usual brand’s white background, intertwined with branding billboards full of bright branding green. Only ad copy in the ad is the name of the new phone model “F3” and their iconic slogan “Selfie Expert” that introduces the new exclusive feature of a “Dual front camera”. Photos in the ads show the FC Barcelona players taking a selfie – a subtle way to remind viewers that OPPO is one of the official sponsors of worlds’ leading football team Barça. Large and X-Large uni-poles, Gates, Light boxes, and varied-sized Megas are strategically positioned across the Greater Cairo to make the launch of F3 a total success.
