Real Estate developer Better Home has released new artwork for the outdoor campaign of recently-launched project Midtown in the New Administrative Capital. The latest campaign upgrade from the brand had announced the development of new stand-alone villas, under the name of “Solo” – Spanish expression that means “alone, only”. The new artwork showcases images of modern homes surrounded by a luxuriant forest, with ad copy that emphasizes the concept of isolation and privacy. Launched in the last days of November, the campaign spreads across several districts of Greater Cairo using uni-poles and double-decker poles.
