Leading Egyptian developer Misr Italia has started to develop the outdoor media campaign for Il Bosco, their flagship project in the New Administrative Capital. Keeping the same slogan of the original campaign launched back in October “Invest in your future”, the new artwork showcases images of abstract verdant of dazzling colors, as well as modern homes, with ad copy focused on the new phase called “The Park” that seems to feature stand-alone villas and twin houses. The campaign was launched in the last days of November and uses uni-poles and double-decker poles on the highest trafficked roads of Greater Cairo.
