Leading regional event organizer Informa Exhibitions has started a new Out-Of-Home campaign to announce their latest property show in the works. Powered by Cityscape Egypt, the new event aims at offering property buyers an ideal platform to buy their next home, secure a mortgage or expand their investment portfolio. The billboards announce the dates and location, as well as the purpose of the event, with modern partitioned artwork under the slogan “Your home within reach”. The campaign was launched at the end of November and so far, it can be seen on Large and X-Large uni-poles and Billboards on the major roads of Greater Cairo.
