Mobile and ICT manufacturer Huawei continues the promotion of their latest smartphone model, the Huawei Mate 10. Launched last November as the brand’s first smartphone with an Artificial Intelligence processor, the Mate 10 is back in the billboards of Greater Cairo as the new sponsor of Lebanese singer Nicole Saba’s latest videoclip “#soura_selfie”. The ads feature the artist taking a selfie, with ad copy that highlights the 4 cameras of the smartphone and the full screen feature. The campaign has started during the first week of December and can be seen on selected strategic locations using uni-poles, as well as billboards across Greater Cairo.
