A new outdoor campaign in Greater Cairo announces the much sought-after new iPhone 8, inviting viewers to visit Apple’s authorized resellers to buy their new iPhone. The ads feature the recently-launched model of the iconic American brand over light color backgrounds, with the phone’s slogan “A new generation of iPhone”. The ads also include the logos of all authorized Apple’s dealers at the bottom. Launched at the beginning of December, the campaign is still growing and so far can be seen on almost every type and size of OOH such as uni-poles, double-decker poles, mega signs, billboards, lightboxes, and flags in various locations across Greater Cairo.
