Egyptian Ceramics brand Abd El Aziz El Sallab has hit the roads of the city with a new outdoor campaign that lures customers to their stores with great rewards. With ad copy that resembles the typical TV contest from the 90s, the ads offer “free bedrooms” and “free living rooms” to customers who buy ceramic or porcelain tiles. The artwork includes LED designs over black backgrounds, reinforcing the 90s concept, and informs viewers of the location of the stores. The campaign was launched during the first week of December and can be seen on the main roads of Greater Cairo with Large and X-Large uni-poles, double-decker poles, billboards, lightboxes and mega-signs in different locations across Greater Cairo.
