Leading Ceramics brand Mahgoub has extended their recently-launched OOH campaign, reinforcing the reach on the highest-trafficked roads of Greater Cairo. With several competitors on the roads, such Abd El Aziz El Sallab and Mazloum, Mahgoub has started to add LED lighting effects and to increase locations to the campaign that begun on the second half of November offering great discounts. Keeping their November locations, the campaign keeps stretching out on uni-poles, Double-decker poles, Gates, Billboards, T-Poles serials, Megas, and Lightboxes in multiple locations across Greater Cairo.