Exclusive coffee brand Nespresso has released an awareness outdoor campaign across the Greater Cairo with conceptual branding and the brand’s typical unconventional messaging. The ads feature elegant abstract artwork that represents different views of the concept of coffee, such as crop quality, brewing and even aroma. Above the renowned brand’s slogan “What else?”, we read the latest message of the international brand “Uncompromising choices make for exceptional coffee”, which offers viewers a reference to the elite experience of their coffee. Though limited in number of locations, the campaign can be seen on strategic selected roads, using uni-poles across Greater Cairo.
