Leading QSR pizzeria brand Pizza Hut has re-launched the outdoor campaign that the brand used at the end of last summer to present the new Big Cheese Box. The campaign, which was originally published during the last days of August and coexisted with the summer Family Meal for a few days, repeats the same artwork and ad copy and showcases the Big Cheese Box and its components over the brand’s regular branded backgrounds. The relaunch has taken place during the first week of December and uses uni-poles, Gates, Mega signs, and Lightboxes on the highest-trafficked areas of Greater Cairo.
