In & Out has launched a new OOH media campaign to announce up to 35% discount at the brand’s stores – a similar promotion to their previous campaign last October. With their iconic sofa as the main piece in the artwork design, the ads feature several Egyptian elements, both traditional and modern, such as the Great Pyramids of Giza or the Cairo tower, that appear as lively motifs in the background. The brand’s slogan “Choose your lifestyle”, is also the main element in the ads’ design. As usual, the vibrant colors of the ads catch viewers’ attention efficiently and with subtle simplicity. The campaign was launched during the first week of December using uni-poles, double-decker poles, mega signs, and Billboards in the major roads of Greater Cairo.
