Furniture store Kabbani has launched a new outdoor media campaign to announce discounts, rewards and an exciting contest to win 3 cars. Over red backgrounds, abundant ad copy in white typo mix English and Arabic to announce the discounts and contests, which will be overseen by Egypt’s Ministry of Social Solidarity. Along the brand’s hotline, additional messages provide directions to the stores, for viewers not to miss this limited-time promotion. The campaign was launched at the beginning of December and can be seen on the major roads of Greater Cairo with Large and X-Large uni-poles, Gates, Mega signs, T-Poles, Lightboxes, and Flags.
