A new OOH campaign from telecom operator Orange Egypt announces the new music from Lebanese artist Elissa exclusively for Orange customers. Using the regular branded backgrounds that we always see in Orange’s campaigns, the ads feature the artist’s latest album cover, as well as ad copy that offers a new song as ring tone for free, and instructions on how to subscribe. The campaign was launched during the first week of December and co-exists across the city with Orange’s previous campaign that advertised new DSL internet packages for the home, using uni-poles, flags, double-decker poles, and mega-signs in several locations across Greater Cairo.
