A new outdoor campaign from Egyptian snack brand Tiger announces an exciting contest with sought-after prizes, such as a trip to Russia to enjoy the games of the upcoming FIFA World Cup. Following the same pattern of their previous campaign last March, the new ads showcase the variety of flavors, with artwork that portrays the many prizes and ad copy that announces viewers the chance to win a trip to 2018 Russia FIFA World Cup. The campaign was launched during the first week of December and can be seen on uni-poles, Double-decker poles, Gates, Billboards, and Mega signs across several districts of Greater Cairo.